GPT4 vs GPT5 for SEO

1. SEO Content Writing

GPT-4:

• Can produce clean, keyword-rich content quickly.

• Sometimes requires extra prompting to avoid filler phrases or subtle keyword overuse.

• More likely to “drift” from strict SEO constraints in long-form content.

GPT-5:

• Maintains keyword placement exactly where and how you specify, even in long pieces.

• Better at balancing readability with search intent.

• Understands nuanced SEO rules (e.g., avoiding certain “trigger” phrases that can hurt CTR).

• Can integrate competitive SERP analysis into writing more naturally.

Example:
If you said “Write a 155-character meta description starting with a question, no fluff, and don’t use ‘elevate’”, GPT-5 will stick to that 100% in one shot.
GPT-4 might follow it but slip in a synonym-heavy intro or reintroduce “elevate” if you’ve used it in previous prompts.

 

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2. Shopify Troubleshooting

GPT-4:

• Can guide you through theme edits, metafields, or filtering logic.

• Sometimes gives generic advice that works in theory but needs platform-specific adjustments.

• May lose track of hidden product or navigation-specific constraints in multi-step troubleshooting.

GPT-5:

• More likely to provide platform-accurate, step-by-step instructions for Shopify, including Liquid syntax and exact admin navigation labels as they appear today.

• Better at recalling your past Shopify preferences in the same conversation (e.g., you don’t want brands in dropdown menus).

• Handles conditional logic: e.g., “If using Shopify 2.0, do X; if still on older theme, do Y.”

Example:
When removing brands from a dropdown, GPT-5 will tell you exactly where in your theme.liquid or navigation settings to look, including alternative paths if your menu is built with an app. GPT-4 might default to “Edit the navigation in your Shopify admin” without addressing your app-based setup.

 

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3. Product Descriptions

GPT-4:

• Good at generating attractive copy, but sometimes repeats patterns (“Step onto the course…”) without noticing overuse.

• May blend manufacturer language too closely, risking duplicate content issues.

GPT-5:

• Picks up on overused phrasing in your own historical product descriptions and deliberately avoids repetition.

• Can restructure manufacturer details so they’re SEO-safe and fully original.

• Integrates subtle upsell/cross-sell cues naturally into product copy.

Example:
For a golf skort, GPT-5 will:

1. Rewrite fabric descriptions to avoid manufacturer phrasing.

2. Maintain a consistent style across your entire Lucky in Love product range.

3. Suggest linking to matching tops in the copy without making it sound forced.

GPT-4 can do some of that but will need more direct prompting and corrections.

 

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4. Negative SEO / Technical SEO Diagnostics

GPT-4:

• Can explain Google penalty risks and recovery strategies well.

• Might miss subtle “self-inflicted” issues like hidden duplicate parameter pages unless you explicitly ask.

GPT-5:

• Better at proactively spotting less obvious SEO threats (e.g., soft 404 misconfigurations, CMS-generated duplicate URLs, over-optimized anchor text).

• Can simulate Bob Sakayama-style forensic reasoning: “Here’s what I’d check first, here’s what I’d check next.”

• More cautious with assumptions, giving you priority-ordered action lists.

 

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5. Data-Driven Writing & Analysis

GPT-4:

• Handles summaries well if you feed it clean data.

• Can get overwhelmed if context includes large datasets with multiple variables.

GPT-5:

• Can ingest bigger datasets in a single prompt and write SEO-friendly insights without losing accuracy.

• More precise in combining statistical insight with persuasive language for marketing or reporting.

 

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Bottom Line for Your Workflow

If your daily work involves:

• Precise SEO copywriting with strict rules

• Shopify/Liquid troubleshooting

• Avoiding Google penalties

• High-volume product description rewrites

GPT-5 is clearly the stronger tool because it follows instructions more rigidly, remembers style constraints longer, and gives more platform-specific, up-to-date instructions.

GPT-4 is still excellent for quick, short, factual responses and may be slightly faster for one-off tasks that don’t require deep context tracking.